The thought of productizing your service is changing into fairly well-liked particularly on the web. However what precisely does this imply?To productize your service means to arrange your service so it behaves extra like a product relatively than a service. The thought of doing that is to extend effectivity and profitability.To do that proper, you have to change into environment friendly at doing one factor to the extent that you’re no less than 20 occasions sooner than the typical individual.Productizing your providers comes with its price, reminiscent of:
In capacity to attach together with your clients at a private degree
Excessive buyer turnover price
Compete based mostly solely on value
Nonetheless, if you happen to can determine a strategy to constantly fill your advertising pipeline and a deeper relationship with shoppers/ clients just isn’t a premium in your discipline, then going the product route just isn’t a foul thought.
Steps to productizing your serviceIn a daily service enterprise, every job accomplished is personalized to the request of the shopper. You might need packages you provide however for probably the most half, would possibly tweak it somewhat to fulfill the wants of a shopper. In a productized service, there is no such thing as a tweaking. Each output must be precisely the identical because the earlier one (or no less than as shut as doable).Listed below are some steps you’ll be able to take:
Decide what service you have to productize. You will want to refine this product many occasions as a result of it must be as slender as doable. As an illustration, if you happen to a graphic designer you’ll need to be as particular as: I’ll present 5 edits to a JPEG file for $20.
Subsequent, outline all of the processes mandatory to perform one unit of output.
Then, determine probably the most price efficient strategy to full your processes. Within the instance above, if edit, 2 and three require a distinct ability than edit four and 5, you’ll need to create separate departments that deal with edit 1, 2 and three whereas the opposite ones deal with edit four and 5. It’s because each job that is available in has to include the identical quantity of labor time, supplies and overhead. Every division actually has to do the identical job repeatedly as that is the place the achieve in effectivity is discovered.
As soon as that’s accomplished, guarantee the next:
Create a course of for gathering enter from shoppers in precisely the identical format.
Division 1 does precisely the identical factor for all jobs utilizing the enter from shopper and transfers it to division 2.
Division 2 does precisely the identical factor for all job and sends the job completion report back to shopper.
The output is at all times in the identical format for all jobs:
No customization allowed for any job:When you begin customizing, the job loses the product really feel.
As you’ll be able to see not all providers will lend themselves to this construction. I see folks making the error of productizing service they need to not productize. Attempting to suit a circle right into a circle peg causes lots of frustrations so earlier than your begin the productizing product ask your self, “what do I really want my business to look like?” and “how can I best serve my clients?”.
